Aarav Khanduja

Product Manager • Software Engineer • Ex-Founder

I mix user research, design, and code to turn ideas into products people actually use (beyond localhost).

About Me

I'm a junior at NYU studying Business & Technology Management. With experience as an ex-founder, PM intern, and builder, I translate "hair-on-fire problems" into products that deliver measurable impact.

If I'm not debugging, I'm probably running, at the gym, or redesigning something that didn't need it.

Featured Projects

A collection of projects that solve real problems.

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ListingIQ thumbnail

Problem

First-time buyers struggle to evaluate listings quickly and safely — ListingIQ analyzes risks in seconds.

Impact

65% faster analysis: 15–20s5-8s processing time
📈60% reduction in perceived wait time with progressive UI
🛠️Documented performance guidelines for open-source contributors to accelerate adoption

My Role

Scoped UX experiments and prioritized features based on user behavior data
Made data-driven decision to implement parallel LLM processing over sequential approach
Led cross-functional alignment between engineering and design teams
Built WebSocket + SSE real-time updates for immediate user feedback
Designed progressive loading UI to improve perceived performance

Tech

Next.js
FastAPI
Supabase
GPT-4/Ollama
TailwindCSS
WebSockets

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ContractGPT thumbnail

Problem

Freelancers struggle with vague scopes and delayed payments — ContractGPT creates clear deliverables and contracts in seconds.

Impact

60% faster generation: 20s8s with streaming mode
📊40% improvement in user satisfaction with 4-mode system
💬60% reduction in perceived wait time with real-time content overlay

My Role

Conducted user research to identify pain points in contract creation workflow
Made strategic decision to build 4-generation modes vs single approach based on user feedback
Prioritized streaming mode development after analyzing user drop-off rates
Integrated GPT-4 in production while maintaining cost efficiency with Ollama for dev
Built Notion-style editor (TipTap) + professional PDF export system

Tech

Next.js
TypeScript
Supabase
GPT-4/Ollama
TipTap
shadcn/ui

Skills & Expertise

A mix of product intuition, technical chops, and rapid prototyping capabilities.

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Product

Activation
Roadmaps
User Research
A/B Testing
Conversion Funnels
Mixpanel

Technical

Python
FastAPI
TypeScript/React
Next.js
Supabase
GPT-4 API
Figma

Survival Skills

Rapid prototyping
Debug-driven development
Coffee-to-code

Experience

Through startups, internships, and side projects, here's where I've learned to build things people actually want.

Product Management Intern

Penseum

July - Aug 2025

Drove 2x activation by scoping UX experiments, improving upload speeds, and repositioning CTAs. Lived inside Mixpanel and session replays to analyze onboarding funnels.

Hands-on ownership of growth experiments in a fast-paced startup environment.

Product Management
UX Research
Mixpanel
Conversion Optimization
A/B Testing

Cofounder & Full-Stack Engineer

ProperlyAI

Jan 2024 - Mar 2025

Onboarded 5+ beta clients and led 70+ user interviews to drive 3 product pivots. Built AI CRM for realtors, scoped MVP, GTM via cold outreach, managed a cross-functional team of 5, secured 2nd place at Techstars USC, and joined the NYU Sprint Accelerator with grant + AWS credits.

Shipped AI CRM for Realtors that transformed inbox chaos into actionable client summaries.

Full-Stack Development
Product Strategy
Team Leadership
User Research
AI/ML

Product Marketing Intern

Penseum

Dec 2023 - Jan 2024

Integrated Mixpanel into frontend, designed UTM strategy analyzing 10K+ visits from 1M+ views, promoted product across Snapchat Stories at top universities.

Promoted AI lecture notes-to-quizzes product across student communities, boosting visibility and early adoption.

Product Marketing
Analytics Integration
UTM Strategy
Social Media
University Outreach
Oct 2023 - Dec 2023

Built gamified reward system, migrated site to AWS, and onboarded 40+ members to Slack.

Boosted club event attendance by introducing gamified rewards and member engagement system.

Full-Stack Development
AWS
Community Building
Gamification
System Migration

Get in Touch

I'd love to connect about PM and SWE opportunities — feel free to reach out.